Kraze for one is not called crazy. It is based on the word “craze” meaning passion or trend. The creator (Peter) of the company was fixated on the word Kraze way back in 7th grade and it stuck.
In 2007, Kraze Apparel began its first chapter of trials and errors. There were many ups and downs of learning the basics of running a business. Why did we begin, many people asked, and how are we still in it? We can honestly say that we wanted to start a new adventure in life and perseverance is why we are still in business.
What is our goal? We strive to create products that have integrity and value. All of our designs are either hand drawn or designed by Peter with a positive message/meaning. We are always looking to create better designs and products while keeping it at a reasonable price.
Where does our inspiration come from? It comes from a background of local and cultural influences. Each design or product is a reflection of who we are and where we come from. Our designs display the ocean, the land, and the essence of aloha. Our motto is "Live Positive, Live Aloha" and we hope to continue to spread aloha one design at a time.